About Us

Rafael Vasquez - Board Marketing Chair

Rafael Vasquez - Board Marketing Chair

Florida Blue Market Leader

Rafael Vasquez is the Market Leader for Florida Blue, responsible for developing, leading and executing the company’s hyper-local strategy in Broward and southern Palm Beach Counties.  This includes the execution of product, sales, analytics, provider networks, care programs, marketing and community relations efforts, as well as the optimization and integration of the company’s portfolio of regional assets.

Rafael joined GuideWell, the parent company of Florida Blue, in 2013, most recently serving as Vice President of Consumer Channels for its marketing services organization. Prior to that, he held various sales and marketing roles at both Comcast and AT&T.

He holds a bachelors of Arts in Public Administration from San Diego State University and a Masters of Business Administration from Saint Mary’s College of California. He also completed Leadership Executive Training at Columbia University.

Rafael has served on the CBC Board since 2018.

--> -->